Predicting the Future of Behavior

TCP's experience in product forecasting, pipeline planning, business development, and near-term "futures" modeling is extensive.  It uses both qualitative and quantitative studies to direct and refine client's understanding of the trends and forces now shaping the future of healthcare.

 

There is no one "crystal ball" for looking into the future.  But CHANGE is very much a part of everyday life -- change from technology, economics, competition, medical science, the healthcare system, and the people within it...  The key to dealing with this dynamic reality is to PREDICT and then continue to predict.

 

TCP uses a variety of approaches to assist their clients.

 

• Modified Delphi Techniques in KOL Qualitative Exploratories

• Web Surveys of HCP Concept Reaction to "What If" TPPs, Future Clinical Results, and Competitive Influences

• Conjoint Analysis, Pricing Analysis, and Discrete Choice Modeling

• Development and Tracking of Leading Indicators (physician "sentiment" scales similar to the consumer sentiment index)

• Structural Equation Models and Predictive Analytics

• AI System Design